All you need to know about WiFi Marketing!

What is WiFi Marketing?

WiFi Marketing is a new form of digital marketing; it is innovative and personalised to each business. WiFi marketing allows you to communicate a message to your customers, through WiFi logins. This message can be welcoming them to your business, as a new customer, or promoting offers and ads that your business wants to offer. WiFi marketing has endless for businesses, optimising your perfect marketing strategy.

Customers are requiring free WiFi at businesses more than ever, 41% of millennials won’t go to a pub without WiFi and 64% of consumers make a restaurant choice based on availability of WiFi services. These statistics are shocking; however it will only increase as the importance of WiFi and digital technology increases.

To be a successful business in 2019, you must adapt to consumer needs. Social WiFi is one way for this. It provides your customers with a simple social login, and provides you with their data to later promote your product or service.

How does WiFi Marketing work?

After plugging in our special router into your current WiFi router, your business can access our WiFi portal. You can then start to design (which we can help with) a dedicated WiFi Marketing splash page that customers and guests are redirected to on their mobile phones, tablets or laptops as soon as they log into the WiFi. The WiFi is easily recognisable with a name referring to your business, and is easily logged into with social media or a simple registration form. This gets rid of the need for WiFi passwords and usernames. Now the customer is connected, they can be redirected to your website or social media, allowing the proper WiFi marketing to kick in!

The next steps of WiFi Marketing…

Once your social WiFi is in place you can utilise all the aspects that come linked with WiFi Marketing. As a business, you can access a special WiFi portal that allows you to create your marketing strategy. Our WiFi portal is essentially customer database software that provides different marketing techniques specific for your customers. These marketing techniques include reviews and surveys sent to your customers. Reviews and surveys help you understand your customer satisfaction and customer loyalty levels; a key aspect for marketing.

Techniques available also include SMS and Email distribution. Email distribution can be used to sending offers and promotions, automated emails for birthdays or events and informing your customers directly to their inbox!

Another important technique used by many customers is logic flows. This is a multi-stage marketing technique that allows you to trigger an ‘action’ based on different demographics. Actions can include emails, landing pages, redirection to website or social pages and many more.

Why is WiFi marketing good for Society?

According to Ericsson, By 2022, there will be 12 times more mobile data traffic in Central & Eastern Europe and Middle East & Africa (CEMA). This rapid growth in mobile data means data contracts will become more expensive and the use of the internet may be slower and potentially scarce. Using Guest WiFi in your business will help prevent these from happening, as customers won’t have to rely on their mobile data. Social WiFi will also help provide your business with a competitive advantage and become a key market player (see social WiFi blog for more info on competitive advantage)

Help targeted ads

After customers login to your WiFi you capture data about them. This capture marketing helps business create targeted promotions based on their customers. For example, if you see new customers or loyal customers using the Guest WiFi you can provide complimentary offers. WiFi marketing can also be used with many different variances. For example, if the weather reaches over 23 degrees, you could provide promotions for the beer garden or correlating offers. From this, you can then see who uses the WiFi and what the most popular times are. The use of these WiFi analytics is incredibly useful to target your audience!

Appealing to the different audiences

WiFi marketing can also be used for different demographics. For example if you see a family come into your business you can utilise the different WiFi marketing tools to redirect the individuals to different pages. You could direct the 16-25 year old to the Instagram page as this is a popular platform with many millennial’s and you could then redirect the parents to your Facebook page as this is more popular with over 35’s. This creates an ambience of understanding each demographic and their specific needs. This also allows the customers to follow your social media accounts, increasing your online presence!