Benefits of TripAdvisor Integration

The benefits of TripAdvisor integration

What is TripAdvisor?

TripAdvisor is a global review website. They have over 8.3 million businesses on their site, with over 760 million different reviews and opinions. TripAdvisor hosts reviews for businesses in hospitality, hotels, holiday rentals, attractions and more! Creating a perfect online rating with TripAdvisor can be done through photo uploads, 5 star reviews, updated information and many more features.

TripAdvisor has become one of the biggest decision making processes in the last decade for potential customers and guests. In a recent survey it was discovered that 77% of respondents (hotel guests) relied on TripAdvisor before selecting a place to say. This highlights the importance of online reviews to customers.

How does it work?

Once your business is on TripAdvisor, customers can leave reviews based on their time and service with you, this creates two different results:

TripAdvisor Rating- This is where written reviews are considered, and analysed to give you an overall rating, with 5 being the highest. It is quite simple really, keep delivering 5 star experiences and your rating will increase.

TripAdvisor ranking- This is similar to Google in the sense that TripAdvisor use algorithms to rank and score a business based on different features.

The popularity index

The popularity index determines how your business ranks against other businesses in your location. This is made up of 3 different components:

Quality-

This comes down to customer experience and customer service. Create surveys to understand what your customers love and don’t love about your business, read negative reviews to pinpoint your businesses weaker areas, and reply to negative reviews to make customers feel valued even if their experience did not represent this. Make sure your business, whatever it may be, is focusing on delivering a positive experience and exceeding expectations.

Quantity-

Increasing the amount of reviews you get is good, but increasing the amount of 5 star reviews you get is what will make all the difference for your business. There are a few ways you can encourage this, one of the easiest ways is with Smarter WiFi’s TripAdvisor integration. This sends an email directly to your customers 24 hours after their visit with you, and allows them to easily leave a review on your service. Want to find out more? Visit our website for more details.

Age of reviews-

The older your online reviews are, the less weight they carry. So, to ensure you gain a higher popularity index you need to have constant reviews coming in all the time, keeping that 5 star experience up. The best way to do this is through our TripAdvisor integration previously mentioned, this sends an email to all your current customers allowing your reviews to be as up to date as possible.

The benefits of TripAdvisor

Increased bookings and revenue

Using TripAdvisor, your business can gain increased online reviews. This means there is more positive commentary on your business and its service. Increasing your positive online reputation means your business will gain more customers, increasing the amount of customers your business can retain and turn into loyal customers. The customers you have then retained will speak highly of your service and recommend your business to friends and family. This process will inevitably increase your business revenue. TripAdvisor can also be linked to a booking site, so if potential customers like what they see, your bookings can increase.

Increased online presence

Using TripAdvisor means your business is on the web, and more specifically on a site that has over 8.3 million other businesses. This means it is easier for customers to find you as well as your competitors. Increasing your TripAdvisor ratings means that you will be ranked higher on their website. This makes it easier for customers to find you when searching for specific type of business. Increasing your online presence helps with SEO, social media followings and many other online aspects of business.

Awards and Recognition

TripAdvisor also provides awards such as ‘Travelers Choice’ ‘Certificate of excellence’, and ‘Green leaders award.’ Having these awards under your business’ belt means customers will recognise your efforts and successes. Many of Smarter WiFi’s customers have awards given by TripAdvisor for their business contributions or successes, could this be your business next?

Will it be beneficial for my business?

TripAdvisor hosts reviews for many different types of businesses, from hospitality restaurants to hotels, B&B’s, attractions and more. Unfortunately is does not offer a platform for wedding and events venues, and some salons however our service can help you gain increased reviews on other sites such as Trust Pilot or Facebook.

TripAdvisor is a great way to get your business a higher online rating, increase your business SEO and make it easier for customers to find you. Start your TripAdvisor integration today!

Smarter WiFi’s TripAdvisor integration

Smarter WiFi offer an integration with TripAdvisor, this allows customers to receive an email from TripAdvisor 24 hours after their visit with your business. This email asks them to leave a review on your service. We find that around majority of all reviews left from Smarter WiFi’s integration are 4 or 5 star! So, what are you waiting for? Start your TripAdvisor integration today!