Email Marketing in 2020

Email Marketing in 2020

Despite the rise of social media platforms for marketing, email marketing in 2020 till holds a high relevance with many marketers. In fact 53% of marketers still believe in email marketing, and nearly half of all customers like to receive brand emails.

Email marketing has grown and adapted to ever-changing consumer needs. You can now create automated emails based on your customers actions. From age, weather, loyalty and birthdays, the Smarter WiFi email marketing platform can give your business the variety it needs to stay up to date with consumer trends and effectively enable you to reach out to your customer base.

Cost Effective

One issue that comes with many email marketing platforms is the price and acquisition of customer data. With our smart system we combine these two to allow you to capture GDPR compliant data through WiFi logins. This data is automatically filtered and transferred into our email platform allowing you to send marketing email campaigns to those who wish to receive them from you. 

The data our system collects is warm data, this means it is data from people who have been into your venue and willingly left their information and ticked that it’s ok to be contacted. Collecting data any other way may be time consuming or expensive, our systems ability to capture data through WiFi logins puts your business in a great position. 

According to 2018 Marketing Email Tracker report from DMA, it was revelated that UK businesses could expect an average return of £32 for every £1 spent. This shows us that marketing by email can have a return on investment of up to 3200%. An amazing figure that shows just how investable email marketing really is.

Automation and Personalisation

Email automation has become one of the top marketing tools over the past few years. It allows you to send time or triggered emails to subscribers with a variety of information. Automation can provide your business with a range of benefits and tricks to help you target your customers and keep increasing those retention rates. 

As we get further into the digital age, personalisation within emails is also becoming increasingly important. Customers want to receive emails based on their actions and surroundings. This is because it shows your customers you are understanding their individual trends and value this. 

To find out more about how to use email automation and personalisation in your email campaigns visit our blog post here.

Growing Your Business

Email marketing continues to be the main driver of increased customer retention and revenue within SMEs. Approximately 81% of SMEs still rely on email as their primary marketing channel. It is good to use a range of marketing tools and it would not be wise to ignore the huge social media platforms that can help boost your brand. However if your looking for a marketing tool that has direct impact, on your existing customer base, and an unlimited reach potential, there is no competition than our email marketing platform.

Measuring The Success Of Your Emails

According to Hubspot, just under 59% of marketers say email is their biggest source of ROI. These facts and figures combined suggest that email marketing can help your business to target its customers effectively and efficiently enough to receive a high ROI.

Our email marketing platform allows you to track the success of your emails in real time. This means that you can constantly been on top of your marketing successes and incorporate this into any future marketing plans.

Mobile Friendly Emails

Marketing via email is cost effective, profitable and a good way to show off your business. However a common problem with many businesses is the way their emails look on consumers smartphones. According to Adestra “Consumer Adoption & Usage Study” (2016) 71.6% of consumers will delete emails if they don’t look good on a mobile. This is a huge number and reveals the importance of making sure emails are compatible with different devices. Our email platform allows your business to see the design of your email on smartphones as well as desktops. This means our platform can help your business can reduce the risk of the emails being deleted, increasing your open rates and contributing to an increase in retention rates.

The Bottom Line

Using Smarter WiFi’s services you can obtain all of your data in one portal, automatically filter this for email marketing campaigns, all whilst keeping budgets low and customers happy. What more could you want? To get your business set up on our brilliant guest WiFi packages fill out our contact form here.