Marketing for your Pub, Bar or Restaurant

What’s changed in Marketing?

Competition is fierce due to changes that have happened within the last 10 years in Marketing. It has completely transformed from what was once perceived to be effective to what actually works today. Newspaper, print and radio advertising are no longer sufficient for a company’s marketing strategy.

We are now in a day and age where information is available instantly; people interact with other people, companies and brands through social media. On the fly marketing campaigns are becoming essential for a company’s success.

Strategy?

Of course you already know about the above… within your establishment you are active on social media, have relevant offers to your customers, utilise a business card fishbowl and are quite possibly active on multiple offer websites.

However – Only 48% of Digital Marketers interviewed by Adobe feel highly capable in digital marketing. Only 40% think their company’s marketing is effective. When it comes to measuring the effectiveness of digital campaigns specifically, only 9% strongly agreed with the statement that they “know their digital marketing is working.”

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How can Technology benefit you?

Social WiFi is a relatively new concept that works with existing WiFi networks and is already becoming an essential tool for companies to maximise their marketing efforts.
Combining companies marketing efforts into a simple interface means that companies don’t have to spend time manually entering customer’s data into spreadsheets, keep a track of their most valuable customers and worry about keeping up to date customer data profiles.

Data Capture WiFi

Have you ever been to a public place and had to fill in a form to access free WiFi; annoying, right? First you have to create a username and give away a tonne of information (mums maiden name, first childhood pet…) Of course this is fantastic for the company providing you with the WiFi but what if companies could make this a lot more simple and less intrusive on the customer?

Social WiFi

Social WiFi is similar to the above with a key difference; customers gain access through a couple of click authentication with their Facebook/Twitter/Google/LinkedIn/Instagram account. No usernames and passwords for the customer to create means no data protection/security risk for you as a venue.

What do you get from this?

As a venue you get all available marketing data and full marketing OPT-IN from the customer as below:

• Email Address
• Mobile Number (if listed on their Social Media Account)

• Name
• Age
• Home town
• Gender
• Number of Visits
• Duration of Visit
• Last visit date and time

But wait, there’s more…

You are able to view the key demographics and interests of your visitors as a whole and can coordinate your marketing efforts as such.

Have a proper look at our products section on the website for a better understanding of how it works.

Social Media and Social WiFi

Smarter WiFi will encourage your customers to like you on Facebook and follow you on Twitter in a non-intrusive manner; after all would you want your customers to receive marketing material that they don’t want?

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Get in touch

Get in touch with us to discuss how Smarter WiFi can help with your marketing
strategy with our FREE 30 day trial.

Or check out our packages section on the website to get an idea of what you can choose.

[email protected]

You can also find more information on our Facebook page.

0845 548 0233

Leading from the front in Social WiFi.