Smarter WiFi’s tips on social media marketing-

Smarter WiFi’s tips on social media marketing

Over the past decade social media has taken the world by storm, from Myspace to TikTok we’ve seen it all! Social media has many different platforms and each one is unique to its users. But for businesses, social media marketing can help promote and advertise your product and/or service for free. Social media channel users vary in age, gender, product preferences and more, but the variety is so big that there is the chance you can lose sight of your target audience. Using our platforms you are able to understand your target audience and how to reach them effectively.

How can I use social media in my social WiFi?

Well, it is quite simple really. Our social WiFi infrastructure offers your business the opportunity to rid WiFi passwords for your customer WiFi. We can create a social WiFi that is not only branded exactly to your business, but has the opportunity for customers to log in using their social media channels or registration form. This seamless login makes it more effective as it is quick for customers, and lets face it, who doesn’t love a quick WiFi login in 2020?

Redirecting your customers

Once logged in your customers can either be redirected to your chosen page or site. If you choose to redirect your customers to an online splash page this can have deals, offers or just a ‘welcome’ sign on it. You can design these pages however you like. Many of our customers like to use this page to advertise their social media channels or corresponding social media posts. You can change your online splash pages as frequent as you like.

If you choose to redirect customers straight to a chosen website, once logged in your customers will be sent straight to this site. This can be any of your social media pages, direct website, or any site for that matter. Using social media pages can help to increase the number of followers your business can get. Using website redirects also gives you the option to redirect different age groups to different websites. For example, you may send your 18-23 year olds to your instagram site, but your over 40s to your online menu. The choice is up to your business and your possibilities are endless!

Data capture

Using social media to log into WiFi also means your business can capture customer data, but you already know all of this don’t you? If not, check out our previous blog post here or call one of our specialists today and we can explain exactly how this works. Collecting data from social media logins also means that you can see what platform is most commonly used by your customers when logging in to your WiFi.

So why is this useful to a business?

You can use this very important and specifically warm data to ensure you are posting the right marketing content to the right channels for your target demographic. For example if you are a pub based in Bournemouth (which is known for its high amount of students) and you can see that most of your customers age 18-23 who logged in, used their Instagram profile, you will ensure you’re posting your student discount offer or updated meal prices to Instagram, makes sense right?

26% of Facebook users in the (UK) are aged between 25 to 34 years, more than any other age group, so if this correlates with your data and users, post your relevant promotions on Facebook. For example you may use this to target mums after school, or adults on their way home from work. Using our platform this way ensures your business is using the right type of platform for each demographic, making your marketing strategy better!

Does Smarter WiFi offer marketing tools?

Yes it does, and our marketing tools are not only easy to use, but they come under the one price of our whole package so you can get all of your social media marketing tools under one roof! As mentioned before you can use your redirects and splash pages to market your business, however we also offer some more options for your business’ marketing.

Emails-

Our email marketing solution means that you can send different emails to different target markets based on their login preferences. For example, if you find that on average people aged 16-23 log in via Instagram, you can send just that target group an email directing them to your Instagram, potentially including an incentive to gain more followers. This way you are targeting a group of people you know use the specific platform, and by using incentives you can make the customer feel they are also getting something in return.

Want to find out how to use our email platform? Read our blog here.

Surveys-

Our online platform also offers your business the chance to send out different types of surveys to your customers. These surveys are a great way to understand your customers’ demands, feedback and engagement levels. These surveys can be used as often or as little as you like and are a great asset to your marketing plan. You can also use these surveys to ask customers what social media platforms they use, what platform they would like to see promotions on and what type of promotion will be of interest to them.

Social media is a great way to stay connected to your previous customers, attract new business and keep your business up to date with the every changing technological world. if you want to find out more on how to use our social WiFi service, fill in the contact form on our homepage here.