The impact of Restaurant WiFi

Restaurant WiFi 

Restaurant WiFi refers to the use of free WiFi in a restaurant setting. It allows customers to not use their data whilst dining and can allow for promotions and offers.We live in a world of mobile-driven adults and children who love the sound of free WiFi. In-fact, 41% of Millennial’s simply won’t go to a pub or restaurant if there is no WiFi available.

Restaurant WiFi that has a social WiFi infrastructure allows for branded login pages suitable to the brand identity of the business. Restaurant WiFi allows customers to view the restaurant website, access any online deals or offers and browse their social media pages.

•             The Millennial Effect

Millennial’s are a generation of digitally motivated consumers with a considerably high spending power. Millennial’s enjoy dining in restaurants that provide a service catered to their needs. Let’s take McDonald’s for example. McDonald’s use the purple portal (a social WiFi infrastructure that is used by us here at Smarter WiFi) alongside machines that you can order your meal from. This creates a service that is convenient, effective and suited to their technological desires.

Millennial’s are also driven by the world of Instagram. Creating a restaurant dining experience that is unique and creative can be the key to retaining customers. When customers post a picture or video of your food/restaurant they are sharing it to their hundreds of thousands followers. This means that your food and service will have the potential to reach more of your target audience. Instagrammers will become aware of your brand, have the opportunity to follow your business on social media and may even visit your store. So by providing restaurant WiFi you are providing a platform for customers to advertise your great food!

Millennial’s and online reviews

According to Chatter Matters 2018, millennial’s are also 99% more likely to rely on social media and online reviews than Gen X and Baby Boomers. With Smarter WiFi we offer an integrated service with TripAdvisor that allows your customers to leave a review on your service 24 hours after their visit. Incisiv BRP-Windstream Enterprise Dining Experience Study 2018 shows that 53% of Millennial’s will check the online reviews of a restaurant before ordering their food. Offering restaurant WiFi will ensure customers, millennial’s especially, are likely to leave a higher rating review as you offer qualities they look for when searching for a place to eat. Using this will help increase your overall rating and attract more customers.

•             Customer Loyalty

Restaurant WiFi can help increase customer loyalty within your restaurant. Customer loyalty is key to ensuring you maintain a healthy relationship with customers and see profits roll in. Customer loyalty will ensure your customers recommend your restaurant to family and friends, provide positive reviews online for the world to see, and most importantly keep your customers happy.

Achieving customer loyalty

Customer loyalty can be achieved through providing restaurant WiFi. Customers connecting to your restaurant WiFi is the first step of loyalty. Restaurant WiFi is an important variable that customers will consider when looking for somewhere to eat. Once customers have connected to your restaurant WiFi, your business can capture their data to send email marketing campaigns. These emails can consist of any upcoming promotions you may have in place. For example offering a free meal for every customers 5^th visit. This is a great way to show your appreciation of your customers’ loyalty.

A final point is that repeat customers bring in the most profit. Repeat customers are more likely to spend more in any business than a new customer because they are aware of the quality they are receiving and the service they are paying for. Therefore, keeping repeat customers happy and appreciated is incredibly important for any business.

•             The Vegan Revolution

With veganism on the rise, a lot of restaurants are offering new vegan dishes. Appealing to the different demographics is a great way to cover the needs of all consumers. 1/3 of vegans are classed as millennial’s and a staggering 92% of plant-based meals consumed in the UK in 2018 were eaten by non-vegans.

Now, if you’re wondering what veganism has to do with restaurant WiFi, it is quite simple really. With the rise of veganism you will want to make sure your customers are aware that you offer vegan dishes, with restaurant WiFi you can advertise your variety of foods at no extra cost.  Send emails explaining your menu offers, create online pages that describe your options and even create Micro surveys. Micro surveys allow you to ask your customers a variety of questions. You can create the questions yourself to better understand your customers’ demands.

So what can we take from this?

That millennial’s are fussy and mobile-driven? That Vegan’s are helping save the planet? The bottom line of this is that restaurant WiFi is an important amenity for any hospitality business, and providing it will not only benefit your customers, but take your restaurant to that whole new level!

To see how our WiFi services has helped those in hospitality visit our case studies page.