What is Social WiFi?-

What is Social WiFi?-

Unlike traditional WiFi, in which a username and password must be entered, social WiFi allows you to connect to a WiFi network with your social media or registration form.  This means customers can connect quicker than traditional ways. As a result of this, businesses can capture data about the customer. Data will consist of name, email address, gender, and date of birth.

Watch our video for a quick explanation on all things Social WiFi

How can my business benefit from Social WiFi?

Businesses can benefit from this data capture as it allows them to create a branded login page. This can include your company’s logo, or offers you may want to promote! This has links to the social media sites, allowing your customers to login easily. Social WiFi can redirect customers straight to you company website. Smarter WiFi comes integrated with many benefits such as:  Mailchimp, a marketing email distribution platform, Trip Advisor, a renowned review web site, and a SMS distribution platform. Social WiFi also allows you to receive reports or analytics about your customers. These are only a few benefits; visit our product page for more benefits and features!

How can WiFi give my business a competitive advantage?

To many people, WiFi is a necessity, a given right, it has hold on many of our lives and it is key to ensuring customers stay longer. If there is free WiFi, customers are up to 50% more likely to spend more in shops and restaurants. This provides a profitable advantage for your business. Social WiFi allows you to advertise directly to your customers, by personalising emails or splash pages for personal names or events. This competitive advantage allows customers to feel a connection personally and will be more likely to return. You can track how often and what times your customers return to ensure your marketing strategy is fit for purpose and effective. Utilising this guest WiFi has the incredible potential to increase your revenues.

How else can WiFi help?

Customers are more likely to spend more time on the premises if there is WiFi provided. This allows your business to adapt to customer expectations, meeting and exceeding them. There is nothing a customer loves more than feeling like their needs are being considered. This level of knowledge about your customers, means you will be able to later adjust projects to their specific needs. Understanding your customer base is a key way to increase your effectiveness. It helps to increase customer loyalty which is key for the success of a business.

Trends within WiFi

Social Media– Over the past decade we have seen a massive increase in social media changes. From Instagram and Facebook stories, to snapchat filters and Facebook FaceTime calls. However the most improved platform is Instagram. Instagram provides a platform for anyone to post photos and videos. It is a great platform for businesses to push promotions and gain followers. Smarter WiFi allows you to redirect customers straight to social media pages, like Instagram. This can be done for different users allowing you to utilise the efficiency of social media.

Trust- Online trust is key to ensuring there is safety online and businesses are GDPR compliant. Trust must come from businesses to ensure that customer data is not used unfairly, and is complying with data regulations. Due to the recent mistrust of social media site Facebook, the perception of online safety is declining. As a result, rebuilding and maintaining trust will be fundamental to ensure customers feel protected and safe when using your website. Smarter WiFi provides businesses and customers with online trust and is GDPR compliant.

Smartphones usage- In 2019, it is very rare to find someone who doesn’t own a smartphone in the UK. This means that businesses will need to adapt their pages and online presence to be suitable for a smartphone. Smarter WiFi helps businesses with this as it can provide mobile friendly splash pages linking directly to smartphone apps.

Alternatives to traditional advertising

Traditional advertising has been used for over 70 years. It includes things such as adverts in newspapers, posters or on TV. Traditional advertising tends to be expensive and competitive, ensuring rhetoric’s and many persuasive techniques are being used. This works well for many business, but on its own, it lacks massive importance.

Digital Marketing

Now-a-days Digital Marketing is more important. It allows you to check how well your brand is doing with its promotions or users. It can reach a vast amount of people, at ease. Digital marketing provides a scope of personalisation. Newspaper adverts are all very similar and standard. Digital marketing via WiFi can personalise ads to either the customer and their data you captured or the brand itself. Incorporating key aspects such as colour schemes, logos etc. As a whole, this looks more appealing and targets a more specific criteria.

In traditional marketing, you rarely gain data that helps understand what your target audience has to say about your latest advertisement and promotional campaigns. Digital marketing can do this. Customers have a great choice of providing their valuable opinion and feedback about your product or Ad. This compliments the integrated Trip Advisor programme that we provide in our packages. This allows your reviews to increase, showing off the excellent service of your business.